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YouTube's Fitness Blender sees coronavirus spike for at-home workouts - Business Insider

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The couple behind a home workout channel with 6 million YouTube followers says they've seen a spike in subscribers amid the coronavirus pandemic, and it shows the effect social distancing is having on people's routines

offers two- to eight-week workout programs for purchase for those who prefer a schedule rather than a single workout. It also offers a paid membership, Fitness Blender Plus, which includes extra features, such as exclusive workouts and access to personal health and fitness statistics.

The increase in people looking for access to both free and paid workouts says a lot about quarantine life right now. As , Fitness Blender's daily video views increased from 287,163 to 448,999 in the same five-day time period after the WHO's announcement. By March 19, just over a week after the coronavirus was declared a pandemic, those daily views more than doubled to 613,482.Kelli said that on YouTube, they've seen the biggest viewership jump among their no-equipment workout videos, specifically for strength training and HIIT .

 

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