SINGAPORE - Mainboard-listed film production group mm2 Asia will be launching a new on-demand streaming platform offering movies in Singapore, with plans to expand into regional markets, it said in a bourse filing on Wednesday .It will provide viewers with access to films immediately after their theatrical window, as well as films with a limited theatrical run, or"online movies", which are a growing trend in China.
Cathay CineHOME will complement the Cathay Cineplexes brand of cinemas, which mm2 Asia acquired in 2017. The standard release routine for a movie is guided by"release windows", which are designed to keep different release formats from competing with each other. This allows the movie to take advantage of different formats at different times, to optimise its commercial value.