, was looking forward to the company's annual incentive trip to Las Vegas. The multiday gathering at the Waldorf Astoria was a chance for the seven staff members to meet with management and discuss plans for the coming year. But it was also a chance for everyone to cut loose and have a good time. Between meetings, attendees would go to shows and the Grand Canyon and have time to visit the stores and casinos.
Right now, the incentive travel industry looks bleak. Ellie MacPherson, senior vice president of Canada operations for, an incentive trip, meeting, and events management company, said that the majority of her clients rebooked programs from March to June and even to very late in the third and fourth quarters of the year, with a higher majority moving into 2021.
MacPherson, too, believes incentive travel will return. There's something powerful about gathering like-minded leaders in person, she said. If companies can't incentivize their employees with travel for the foreseeable future, what are they doing instead?, 75% of survey respondents indicated that they were planning to do something else to incentivize winners whose trips had been postponed or canceled . The top alternatives were offering merchandise or the ability to earn points to redeem merchandise, cash, individual travel or gift cards, and vouchers.
The nice thing about these experiences is that people are typically given 36 months to redeem these experiences once they've earned them. "That gives individuals plenty of time to get past any COVID-19 fears," MacPherson said. , a full-service digital agency, is currently offering a monetary incentive instead of its typical practice of sending employees to conferences and trainings designed to further their professional skills.
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