Although the pandemic has spelled doom for many businesses, Canadian cannabis entrepreneur Bruce Linton admits it has helped raise millions for his latest venture, Collective Growth.
“People have been at home, and they’ve been seeing the blue skies with less traffic and pollution,” Linton told MarketWatch. “It makes them think more of sustainability, and that’s where the hemp plant comes in. If you deconstruct the plant, it can be used for sustainable building materials, and that’s good at a time when people are aware there’s a problem with the supply chain and the environment.