This trio wants to help BIPOC in the consumer industry - Business Insider

Courtesy of Ibraheem Basir; Courtesy of Ayeshah Abuelhiga; Courtesy of Arnulfo Ventura; Samantha Lee/Business Insiderand start reading now.

The goal is to give more people of color opportunities to advance in the CPG industry, which, like much of corporate America, is still dominated by white professionals.As a kid growing up in Section 8 housing, Ayeshah Abuelhiga had no connections to the corporate world. Abuelhiga is one of the founders of Project Potluck — an effort launched this week to help people of color in the consumer goods industry network, including finding mentors and mentees.

While there are already groups aimed at increasing opportunities for professionals of color, some struggle to set and meet specific goals. "The number of things we have to change in society right now is overwhelming," Abuelhiga said. "It becomes really challenging and hard to really coalesce thoughts, ideas and action plans because you just want to do everything at once."

The need for mentorship was evident to Basir when he spoke with minority employees at different CPG companies. "That was one thing that emerged: 'Who do I have that can be this career guide and help me navigate the space?'" he said.

For more racisme, but a profitable one. More division between people means just faithful customers. Perverse corporate logic. Shameless

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