First, if you're not a subscriber, sign upThe logo of Samsung Electronics is seen at its office building in SeoulThe advertising world was once known for its costly face-to-face pitches, the high-end commercial shoots, and in-person networking events — much of which has been upended by the pandemic.
Add a less visible part of the ad business to that list: the account review. Electronics giant Samsung began a review of its US ad-buying business earlier this summer,in response to the economic effects of the pandemic, according to sources. The account was worth about $845 million, based on Samsung's US ad spending last year, and had four of the top ad holding companies including Publicis Groupe and IGP pitting for the business.
Samsung Where Home appliances disappeared?
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