Stellar Group represents more than 800 athletes, most of them soccer players in addition to NFL players. The agency has about 130 employees spread among offices in the U.K. as well as Boston and Atlanta, Germany, Spain, Portugal, France, Italy, Denmark and other countries.
The entertainment business landscape has recently seen a wave of NBA and NFL players set up content production pacts with major studios, capitalizing on their own social media-enhanced brands. But the expansion into sports has been an expensive gamble for CAA and WME during the past two decades. ICM is banking on a revved up content marketplace that has made factories out of personalities such as the NBA’s Steph Curry and LeBron James.
“In Chris Silbermann and ICM Partners we have found the ideal partner to help our clients further their earning potential in an ever flattening world where athletes are brands with global appeal across numerous off the field revenue streams, which ICM will help us cultivate and exploit,” Barnett said. “They share our enthusiasm to enrich our client’s opportunities as well as expand our North American representation business which is very exciting for us.
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