In his role, he helps market the brand and establish brand partnerships and collaborations to help raise its international profile.
As the one in charge of amassing new clients, it's up to Bryan, 28, to land strategic partnerships and A-list talent. Over his seven years at the company, he's managed to help grow the company's elite client roster, which had already included stars like Rihanna, Kim Kardashian, and Jennifer Lopez. "I came in with a mission to really help create the first luxury American brand by a Black designer," he told Business Insider. "That story hasn't really been told before."
For example, casting a big name such as Winnie Harlow, a Canadian model and advocate for those with vitiligo,on Instagram. It also adds prestige to the show, for the company to be able to list off the models who came to wear their clothes. Bryan says this has helped the company expand its wholesale accounts from small specialty boutiques into major retailers, such as Saks Fifth Avenue, and eCommerce giants, such as Revolve and Moda Operandi.
"That's how some of our greatest relationships were formed," he said. "During Paris Fashion Week, at midnight, in a bar somewhere with really amazing fashion executives."
No one cares.
95% only bad news(