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Radio Shack, Pier 1 Imports owners want to revive old brands - Business Insider

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The new owners of Radio Shack reveal the 'Amish test' for discovering which distressed brands to scoop up in bargain deals

SAUL LOEB/AFP via Getty Imagesand start reading now.

When it comes to deciding on an acquisition target, Lopez said the company is "looking for deals" as well as brands that consumers still have strong ties to. Pier 1 Imports, Modell's, and Radio Shack have at least two things in common: their previous operators have all filed for Chapter 11 bankruptcy protection, and they're all now part of Retail Ecommerce Ventures' growing portfolio.

REV announced on Thursday that it had also acquired Radio Shack's brand and websites, though a price was not disclosed. REV's portfolio also includes Dressbarn — which had been shut down by former parent company Ascena Retail Group in 2019 — as well as Linens 'n Things, MentorBox, FarmersCart, The Book People, Franklin Mint, and Knowledge Society.

"When I bought Pier 1, [they] were like, 'Oh, we've heard of it. Or we've driven by it on our horse and buggy,' meaning it's really well-known in America," Lopez said. "We're looking for brand awareness."

 

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