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Inside BuzzFeed and HuffPost's tie-up - Business Insider

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Inside BuzzFeed and HuffPost's tie-up

Inside BuzzFeed and HuffPost's tie-up, Bain & Co.'s bet on marketing, and Sports Illustrated-branded CBD cream.

UK Independence Party leader Nigel Farage takes part in a BuzzFeed News and Facebook live EU referendum debate on June 10, 2016 in London, United Kingdom.News that BuzzFeed is acquiring fellow digital media outlet HuffPost has insiders speculating about layoffs and worrying about the future of both newsrooms.With investors having soured on ad-based digital media, insiders also are speculating about the new entity swallowing up more digital media companies and flipping it to a SPAC.

Its built the practice by acquiring digital-focused firms FRWD and Pyxis and hiring big names from Nordstrom and Walmart. Bain's push comes as marketers are prioritizing control over their customer data and messaging, but other consultancies are further ahead in encroaching on ad agencies' turf.

 

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