Bakkt launching consumer app to combine digital assets in one place - Business Insider

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Wall Street made waves in 2020 letting big companies use their loyalty programs as piggybanks. Now, crypto startup Bakkt is aiming to help consumers tap into miles and points they've earned.

A Goldman Sachs banker who leads a team that helped clients like Delta and Norwegian Cruise Line raise $120 billion in debt to weather the pandemic shares his 2021 outlook for the travel industry

For rewards points and gift cards, on the other hand, Bakkt serves as the intermediary between customers and the companies that issue the assets and determine their value, a function made possible by the Bridge2 purchase. JPMorgan just inked a deal with a startup to let airlines and hotels tap their loyalty programs for capital. Here's why it's a game-changer for cash-strapped companies.

 

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