Katz's Deli has survived 130 years by mastering nostalgia - Business Insider

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An inside look at the business secrets that have kept New York icon Katz's Deli slinging pastrami since 1888

New York's iconic Katz's Deli hasn't changed much since opening its doors in 1888.

It has a strong financial legacy that any entrepreneur planning for long-term survival will want to emulate: real estate ownership and investment in nation-wide shipping operation.Pull open the door to Katz's Delicatessen on the corner of East Houston and Ludlow Streets on the Lower East Side of Manhattan, and you'll be hit with the powerful smell of garlic.

And it's kept customers lined up to grab one of its famous order tickets for a simple reason: good old nostalgia.Courtesy Katz's Deli

 

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