Yahoo owner Verizon Media is planning a personalized content 'mega launch' - Business Insider

The holiday quarter is traditionally the strongest for any ads-based business — and this year it also contained the 2020 US election. The company's challenge is to maintain that momentum in the traditionally quieter start to the year.Inside BuzzFeed and HuffPost's merger, where talk is turning to who will be HuffPost's next EIC and what BuzzFeed will buy next

They might also see a content card for a stock they follow on Yahoo Finance, or the latest sports odds related to their Sportsbook online betting history. from their Yahoo Mail inbox. Some 500,000 users had watched NFL streams in the Yahoo Mail app in tests of the service last quarter, Gowrappan said.direct from their inboxes, thanks to a deal signed earlier this year. Similar retailer partnerships are set to be announced soon, Gowrappan added. E-commerce revenue grew 187% in the fourth quarter versus the prior, though Verizon didn't provide a dollar amount.

Gowrappan, a former Alibaba exec, has sought to streamline the division's operations since becoming Verizon Media's CEO in 2018.

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Verizon to sell media business, including Yahoo, AOL to Apollo for $5 billionVerizon has struggled to grow its media business, declaring them nearly worthless with a $4.6 billion write-down in 2018. Bigger players such as Facebook and Google have sweeped the digital advertising market. Verizon will get $4.25 billion in cash, preferred interests of $750 million and retain a 10% stake in Verizon Media, as part of the deal terms. Jesus, that is the ultimate kiss of death. 😂 'The business will be called Yahoo when the deal closes'
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