Can you provide an overview of Sephora’s efforts and explain why DEI is so important to the company?Diversity, equity and inclusion have always been priorities at Sephora. Sephora came to the states to be a new kind of beauty company that allows consumers to browse and explore prestige beauty freely without putting it behind a glass panel. Inclusivity has always been one of our values, but we haven't necessarily talked about these beliefs publicly.
We answered the call quickly because of our commitment as a company to build a more inclusive beauty community. We knew we could make a difference in the kind of brands successfully brought to market. Internally, we made inclusivity a priority for every corporate employee by evolving our employee performance reviews to include new, inclusivity-based performance metrics. This can vary from person to person depending on their scope. For instance, supervisors can create more inclusive team cultures and focus on their hiring practices. Individual contributors can get involved in any of our task forces implementing some of our DEI plans.
We even relaunched our Beauty Insider loyalty program just this last year, adding a feature where clients could donate their points. We chose a set of charities and nonprofits focused on fighting for inclusive communities and, in six months, we accumulated more than two million dollars worth of donations. You mentioned how diversity is included in the goals of all of your employees, whether they're leaders or individual contributors.