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Lululemon founder Chip Wilson describes how he made the company's ex-CEO cry, slams Under Armour, and insults Diet Coke-drinking women, in a new tell-all book

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Lululemon founder Chip Wilson writes in a book titled 'Little Black Stretchy Pants' that the company 'self-imploded' when its executives, and particularly former CEO Christine Day, allegedly focused too much on driving up the company's stock price and in turn, lowered investments in quality control.

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Every male should get down on his knees and pay homage to this man. 👏👏👏

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