Six mobile advertising companies said Wednesday they have formed a partnership to help marketers and app developers adjust to upcoming Apple Inc changes that will affect how advertising works on iPhones.
FILE PHOTO: The Apple logo is seen at an Apple Store, as Apple's new 5G iPhone 12 went on sale in Brooklyn, New York, U.S. October 23, 2020. REUTERS/Brendan McDermid/File PhotoREUTERS: Six mobile advertising companies said Wednesday they have formed a partnership to help marketers and app developers adjust to upcoming Apple Inc changes that will affect how advertising works on iPhones.
Apple will soon begin to prompt iPhone users to allow apps to use their data for personalized advertising, a move that has drawn backlash from tech rival Facebook Inc, which argues the changes will hurt the social media company's ad business.
That will include videos, webinars, and other materials on topics such as understanding what data can be used in an"Apple-friendly manner," Ellis said. The new partnership also includes Fyber, Chartboost, Singular, InMobi and Vungle, which are companies that specialize in mobile advertising.