In September 2020 alone, photography equipment company Westcott sold more than 6,000 ring lights - a 400% percent increase from before the pandemic.set from 30 Rock to the Hamptons to continue filming amid Covid-19 restrictions, his team phoned a little-known, Ohio-based company, Westcott. They needed portable, studio-quality lights to up his home-production value—and they needed them fast.
Prior to the pandemic, ring lights and green screens made up 1.3% and 2.5% of Westcott sales, according to President Brandon Heiss. Camera flash lights, its newly-launched bestseller, made up 6%. Last spring, all that changed. Heiss says he noticed an unusual uptick in ring light and green screen sales in early April, as companies transitioned to remote work. In May 2020, they made up 15% and 10% of sales—unheard of for a company that makes more than 500 products.
During a 2020 episode of his Tonight Show, Jimmy Fallon showed off the lights he purchased from Ohio-based photography company Westcott.From the start of the pandemic to December 2020, ring light and green screen sales increased by 400% and 600%, Heiss says. It was quite the change for a company that got its start selling fashion umbrellas in 1899.
Waltz says Westcott started developing its ring light product just a year before the pandemic, when an eagle-eyed sales representative noticed a trend of more people working from home. “Thank God we made the decision a year before,” Waltz says. “That really helped us get through a tough time.”
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