Sonic Boom? How Bad Bunny Jump-Started the Concert Business

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Bad Bunny's North American El Último Tour del Mundo is credited with kick-starting a concert business that has been closed for over a year.

These numbers suggest significant demand for live music, presumably among young people in particular. Live-business executives have been predicting a strong return for touring since early in the pandemic, citing low refund-request rates for outings that were postponed or rebooked.

, who sold over 1 million tickets for his 104-date 2022 After Hours tour in the days following his Super Bowl halftime performance, as well as quick sellouts for festivals such as the 55,000-capacity Life Is Beautiful and Insomniac’s new Day Trip, suggest consumers can’t wait to see concerts — and that they have the money to do so.

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need his tour in asia 😭

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