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Honest Co. IPO: 5 things to know about Jessica Alba’s ‘clean’ baby, beauty and household company before it goes public

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The Honest Co., the company founded by actress Jessica Alba in 2012, has filed to go public. The company will trade on the Nasdaq under the ticker HNST. The company could be valued at $1.5 billion. Here are 5 more things to know about Honest Co.:

The company disclosed Monday that the IPO is expected to price between $14 and $17 a share. A total of 25.81 million shares are being offered in the IPO, with the company offering 6.45 million shares to raise up to $109.7 million and selling shareholders offering 19.36 million shares to raise up to $329.0 million. The company expects to have 90.52 million shares outstanding after the IPO.Lead underwriters for the initial public offering are: Morgan Stanley, JPMorgan and Jefferies.

Honest Co. has products across three categories: diapers and wipes, which represented 63% of 2020 revenue; skin and personal care, which rang up 26% of revenue in 2020; and household and wellness, with 11% of 2020 revenue. The compound annual growth rate of those three categories between 2019 and 2025, respectively, is expected to be 16%, 10% and 4%.

Honest Co. products can be found at 32,000 retailers in the U.S., Canada and Europe, including big names like Target Corp. TGT, +0.36% and Walgreens Boots Alliance Inc. WBA, -0.42%Honest Co. doesn’t plan to pay a dividend for the foreseeable future. The company plans to use the proceeds of the IPO for general corporate purposes, including operating expenses, working capital and marketing.

Members of the board include Katie Bayne, who has been a senior adviser with Guggenheim Securities, and Avik Pramanik, a 36-year-old partner at consumer-focused private-equity firm L Catterton.

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