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Walmart acquires virtual fitting room company Zeekit, as it makes push into fashion

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Shoppers will be able to use the technology to try on clothing from Walmart's private labels or national brands it carries and get opinions from friends.

Walmart has made a push into fashion by launching private brands, such as Free Assembly, and adding more national brands to its website.said Thursday that it will acquire virtual fitting room start-up Zeekit, as it makes a push into fashion and caters to customers shopping for clothes online.

In a post on the company's website, Walmart U.S.'s executive vice president of apparel and private brands Denise Incandela said customers will be able to use the feature to try on items from both Walmart's private labels and the national brands it carries, such as Free People, Champion andWhen the technology launches on Walmart's website, customers will be able to upload photos of themselves or choose from different models that represent their height, shape and skin tone.

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