Companies and analysts have said the new regulations are not likely to have a big financial impact on China's gaming companies.
NetEase said Tuesday that less than 1% of its revenue comes from under-18s. Gaming is NetEase's biggest business by revenue. Analysts at investment bank Jefferies said in a note this week that it estimates about 5% of Tencent's gaming revenue comes from minors under 18 years old. Gaming regulations were thrust back into the spotlight last month when a Chinese state-run publication affiliated to the official Xinhua newspaper, published an article which
The story was later taken down and republished with references to the drug removed, suggesting it may not have aligned totally with Beijing's thinking.
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