The Media Rating Council on Wednesday opted to revoke its stamp of approval from the measurement company for the time being following a string of complaints from networks and advertisers about possible undercounting of viewers during the pandemic. Nielsen had asked for hiatuses from accreditation while it worked to fix any issues, but the council turned those down.
“While we are disappointed that the situation has come to this, we believe these are the proper actions for the MRC to take at this time,” said George W. Ivie, executive director and CEO of the Media Rating Council. “MRC’s board of directors, which represents an extremely broad range of industry constituencies, and includes advertisers, agencies, and media companies of all types, is strongly unified in its positions on these matters.
so, throw that mailer i just got in the trash?
Is anyone really shocked by this? They have had it coming for years!