MARC PATRICK FOR BFA
Bella Hadid is usually one of the hardest working models, but you’ll have to excuse her for not having walked a single New York Fashion Week catwalk yet. This week, she’s concentrating on her other career: beverage mogul. After being introduced earlier this month asof Kin Euphorics, a brand of adaptogen and nootropics wellness drink, Hadid hosted a party at Spring Studios that served as both promotion for the brand and something of the 24-year-old’s debut as a businesswoman.
Wearing an almost dress-length top with a criss-cross neckline over a pair of plaid, flared trousers , Hadid spent most of the party greeting her VIP well-wishers. At one point, ‘90s super Helena Christensen snuck up behind Hadid with a surprise tap on the shoulder, much to the young model’s delight. Halsey, in a red and black lace tank, met up withstar Barbie Ferreira, herself in an orange top that pushed the idea of cutouts to their fashionable extremes.
For many, it was their first time tasting the Kin Euphorics drink, which was in never-ending supply at the party. The product comes in two flavors . As for its supposed calming benefits, I did detect an almost instant sense of calm after drinking the lightly carbonated, non-caffeinated version. I can’t, however, vouch for the long-term effects. I drank it while waiting for my first vodka soda.