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War in Nigeria's advertising industry as associations split over practice guidelines

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The Advertisers Association of Nigeria (ADVAN) has rejected the implementation of the new Advertising Industry Standard of Practice (AISOP) guidelines. On

The signatories include the President, Association of Advertising Agencies of Nigeria , Steve Babaeko; President, Media Independent Practitioners Association of Nigeria , Femi Adelusi.

But ADVAN said it makes an unconstitutional attempt to infringe on the rights of private entities to determine their contractual terms. This means parties of full age and competent understanding are deemed to have the utmost liberty of contracting, and that their contracts when entered freely and voluntarily must be held sacred and be enforced by courts of law.

Adeniba insisted that the guidelines do not serve collective interest, but rather permits unfair authority of certain parties over others and creates an unfriendly business framework. “Latter of which was not included on original documents, further portraying an inconsistency in expectation.

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N104 billion is enough to supply 24hours electricity in Abuja and two others states if built. I don't know why fools are ruling Nigeria?

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