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T-Mobile for Business BrandVoice: How Small Businesses Turned The Tables On Turmoil Using Digital Technology

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As the country slowly emerges from the pandemic, it’s time to take stock and ask—which businesses survived? And how did they do it? Sponsored by TMobileBusiness

Time and time again, one strategy consistently rises to the top—the adoption of digital and mobile technology. Those businesses that realized that they must continue to adapt or suffer the consequences were among the fortunate who persevered.Pivoting to meet the needs of their employees, partners, and customers by leveraging digital technology to run their business, gave them the staying power they needed to succeed.

In a recent study, 45% of small and medium-sized businesses said they're ready to start planning for a digital future and 28% said they're already working on it. But nearly half mentioned the steep learning curve as a barrier to adoption. In addition, there is a wide disparity among study participants about what technological innovation really means.Implementing a digital and mobile plan for your business may seem involved, but it’s not as difficult as it seems.

Mobile networks, devices, and tools make these new business models possible, providing the connectivity, applications, analytics, personalization, and security required for a wide variety of use cases. The following are a few examples of how the use of digital tools and mobile technology can create new opportunities and efficiencies for your business.became a vital feature for even the smallest of businesses, during the pandemic. It’s inexpensive, flexible, and immediate.

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