In a statement on Monday, it said Senheng, founded in 1989, has grown its retail network to 104 stores in the country, and is supported by various online retail platforms.
A first-mover in digital adoption and transformation, Senheng continues to deliver excellent customer satisfaction via its Seamless New Retail model. The group has a growing customer base, with over 3 million PlusOne loyalty members to-date. Lim pointed out Senheng is one of the early adopters of the Seamless New Retail model and digitalisation, with all facets of its operations enhanced by technological tools that optimize our business strategies.
“In fact, we recorded healthy growth in our financial performance despite multiple iterations of the movement control order. This is attributed to our ability to provide uninterrupted service to customers via our integrated e-commerce and telemarketing channels.”