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Synergy Leads To Acquisition Of Female-Founded SportTech Startup In Southeast

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I am president of Ventureneer, which specializes in defining and eliminating problems that hold underrepresented entrepreneurs back, especially minorities and women. Our work provides clients with branded research, training and content opportunities that generate thought-leadership, visibility, sales, and brand loyalty. I am a WE NYC and digitalundivided mentor as well as an advisory board member of Million Dollar Women, Women Startup Lab, and Aleri Research..

"We knew we had a product that schools liked, but we needed money to scale," said Mount."There weren't a ton of VCs in Kentucky." Angel and venture capital investors, especially back in 2013, tend to invest locally."I feel like that's changing."

"When I was at the university, at the business school, I did a lot of work in PR and communications for the school," said Montague."I worked a lot placing ads at football games because that's where a lot of your alumni and potential students are." She wasn't the only JumpFund member who got the potential of SuperFan. Another member was a huge college football fan.

Ultimately, about 20 investors—including three venture capital funds—invested in SuperFan's first round. The JumpFund was one of the three funds that invested. Most investors returned for the second round. Between the two rounds, the company raised about $2 million. SuperFan app expanded its functionality into a fan engagement and analysis platform. It now also offers:

 

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