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Tech will enhance, not eliminate, human connection in the insurance industry

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SPONSORED | LibertyGroupSA is using digital tools to better understand its clients and assist them to live the lives they aspire to.

Johan Minnie, Liberty Group sales director, says clients are at the core of the insurer’s digital transformation journeyThe Liberty Group has designed a digital engagement platform that will assist financial advisers, employees and clients to share information. Picture: SUPPLIED/LIBERTY GROUP

Liberty’s accelerated digital transformation journey will enable the insurer to have more direct engagements with clients and a more precise understanding of their needs. Through its partnership with Salesforce, the US cloud-based software company, Liberty has designed a digital engagement platform that will assist financial advisers, employees and clients to share information.

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