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Lynx Air CEO sees room for all amid cutthroat market crowded with carriers

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Several ultra-low-cost carriers have been beefing up since the summer in preparation for a clash with Air Canada and WestJet

Australian Merren McArthur first touched down in Canada in the mid-1980s for a ski holiday that turned into a two-month stay in the Rockies.

Now McArthur’s back as CEO of Lynx Air, enticed by the mountainous task of getting an upstart budget carrier off the ground amid intense low-cost competition and the COVID-19 pandemic. McArthur says “it will be competitive,” but that she sees pent-up demand in Canada, where ULCCs claim only about 12 per cent of the market compared with more than 40 per cent in Europe.

Shifting travel patterns have also seen more Canadians make leisure travel decisions at the last minute, while others opt for road trips instead of air. Plummeting demand for aircraft meant carriers could access them more quickly and cheaply. And greater availability of airport slots has given companies leverage when striking deals with airport authorities.

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