News Formal

Spotify buys podcast tech companies Chartable and Podsights | Engadget

  • 📰 engadget
  • ⏱ Reading Time:
  • 25 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 63%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

Spotify buys podcast tech companies Chartable and Podsights

, in a move to expand its offerings to advertisers. Both companies offer popular tools that help brands and agencies better understand the effectiveness of their podcast ads.announcing the acquisitions, Spotify laid out how both companies will expand its ad platform. With Podsights, advertisers will be able to see more detailed data on who clicked on an ad and what actions they took after the fact .

“As part of Spotify, Podsights will be able to utilize Spotify’s technology and intelligence to bring more accurate measurement and actionable insights to podcast advertisers around the world,” wrote Spotify in its post.podcasts. It's two promotional tools — SmartLinks and SmartPromos — will now be available to podcasters on Spotify. SmartPromos allows podcasters to see which ads are resulting in the most downloads and essentially measure the success of their ad campaigns.

 

コメントありがとうございます。コメントは審査後に公開されます。
このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 276. in JP

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

Podcasts made by and for Latinos finally make inroads in mainstream marketCompanies like Sonoro and Futuro are finding success with Latino-focused podcasts. Major producers like Spotify and iHeart are following suit.
ソース: latimes - 🏆 11. / 82 続きを読む »