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Slow recovery seen for consumer goods industry - BusinessWorld Online

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THE country’s fast moving consumer goods industry is projected to have a slow return to pre-pandemic levels, according to data and consulting company Kantar. READ:

Kantar said in a statement on Tuesday that the country’s FMCG industry declined 4% year on year during the first nine months of 2021.

According to Lourdes Deocareza-Lozano, Kantar Philippines Worldpanel Division new business director, local FMCG companies should consider the changes to consumer behavior following the coronavirus disease 2019 pandemic in order to boost the industry. “Globally, food categories under breakfast and lunch benefit most from the shift to a work-from-home setup, especially during the first nine months of 2021. Beverages and dairy such as milk, flavored milk, coffee, ready-to-drink tea, juices and carbonated soft drinks saw steady growth across the seven major markets covered by Kantar’s recent study,” it said.

It added that products usually bought via online channels include bar bath soap, shampoo, laundry powder, lotion, baby diaper, and frozen or chilled meat.

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