Mr Glynn, a former Goldman Sachs trader who has previously appeared in Forbes’s prestigious “30 under 30” list of leading young innovators, entrepreneurs and leaders, came up with the idea for Butternut Box when Mr Nolan’s sickly dog Rudie recovered after being fed healthy home-cooked meals.
The friends decided there was a gap in the market for a healthy dog food company and quit their jobs to start the business. Butternut’s success is partly a result of the technology platform it has developed, which uses computer algorithms to work out the individual needs of each dog. Dishes are cooked from fresh ingredients and portioned according to a pet’s breed, weight, sex and exercise routine.
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