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NFL loosens rules around crypto company sponsorships: report

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ICYMI: NFL loosens rules around crypto company sponsorships: report

The NFL will now allow teams to seek sponsorships with blockchain companies, but wider restrictions regarding cryptocurrencies that can be exchanged for merchandise or experiences remain, according to aAfter completing an evaluation of the technology, the league stated it will allow “promotional relationships without undertaking excessive regulator or brand risk” according to the memo.

Today’s memo also grants limited permissions on NFTs. “Subject to League approval, Clubs may now accept advertising for NFTs and NFT companies,” the memo reads. But the league won’t allow “engaging in product licensing arrangements or sponsorships for NFTs or NFT companies ,” it reads. Some individual players are already invested in the world of crypto. NFL star Tom Brady’s Autograph, an NFT platform, raised $170 million in January. Rob Gronkowski has also

 

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