Can-Am announced today that it will return to the two-wheel motorcycle market with a lineup of vehicles that will be all-electric. The announcement marks not only Can-Am’s entry into the field of electrification but also its long-awaited return to the motorcycle market.
“With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market,” said José Boisjoli, President and CEO of BRP, which owns. “This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers.”
The brand says that the upcoming motorcycles are designed with many different riders in mind but mostly those who “crave adventure, seek the thrill of the open road, long for a quiet ride in the country, or want to liven up the city streets.” It will have products for daily commuters and . The manufacturer shared few further details about the upcoming products but did say that it plans to have the first model in the lineup on showrooms in the summer of 2024.