“That is why I initiated the awards to shine a spotlight on promising African fashion creatives, whose full potential has not been recognised.“Most times, somebody will be doing very well but nobody is honouring him or celebrating him,” she said.
She said that it would help African creatives not yet celebrated to be known, as well as put African fashion creatives on the world map. Fynn said that the initiative was aimed at celebrating immense talents of African fashion creatives – clothes designers, accessory designers and fashion photographers, among others.