Nelly Ortizis head of digital strategy & creative content, andOrtiz, who previously held roles at Columbia Records, Roc Nation, and others, will oversee business development, branding, product partnerships, music, management, film and television, operations, and more for the label’s roster. Crawford-Walker, who joined We the Best in 2019 after three years at Epic Records, will oversee the creative content strategy and digital strategy across all We The Best and DJ Khaled’s channels.
The Mexico operation will work closely with BMG’s U.S.-based Latin clients and BMG Spain’s local roster. In publishing, BMG’s U.S. Latin roster includes Erika Ender, Pitbull, Gente De Zona, Paloma Mami and many others; in recorded music, it includes Carlos Santana, Jory Boy, Darkiel, Lito MC Cassidy and more.
Current projects in the Pophouse stable include ABBA The Museum, Mamma Mia The Party and the Avicii Experience; McKnight will be looking to grow and expand this list with brands such as Swedish House Mafia as well the company’s future investments in intellectual property. He will remain based in London and will open a Pophouse office there; the company is lead investor and co-developer of the “ABBA Adventure” production and 3,000-seat bespoke arena in the city, which premieres next month.
New music will be released “in the coming months,” the announcement continues, including the highly anticipated “Los Duo 3, including duets with Mon LaFerte and Gloria Trevi as well as posthumously recorded duets. Billboard notes that Gabriel, who died in 2016, left behind dozens of unreleased recordings, including new songs and re-recordings of older ones.
“I am very honored to have the opportunity to collaborate in preserving the great musical legacy of Juan Gabriel, who I consider the most prolific singer-songwriter and performer in Latin America. His influence, recognized around the world, is more alive than ever,” said Victor González, President, Virgin Music Latin America & Iberian Peninsula.