. As lockdown lifted, “businesses had to adapt, because people didn’t want to go out without their dogs,” says Simons. Along Kings Road, St Leonards, signage reading “Dogs welcome” is the new “No smoking”. Register offices take dogsmaids instead of bridesmaids, and there’s a niche side industry for wedding outfits and concierge services .
Because I’m woof it! How dog grooming became big business
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Lockdown led to a boom in people buying puppies, and animal-loving Britons now spend £3.8bn a year treating them to a day at the spa. What does that say about our changing relationship with man’s best friend?