WhatsApp to launch customer-business chat feature

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Cloud-based software will offer more personalised business using the popular messaging app.

The messaging system is one of several platforms where Meta has launched more shopping-focused features.

"The best business experiences meet people where they are," he said at the announcement of the new service. Businesses will be able to build a customised dashboard to chat with shoppers and offer customer services more easily.​The API will allow businesses to engage in customer-service chats on the service, which generates revenue for Meta.

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Customer service: the new normal Companies with a human outlook and practice in speed in CustomerService would be more likely to gain and retain a larger number of customers.

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