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This designer started an 'anti-fashion' brand after witnessing the industry's waste

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Supei Ho has worked at major fashion labels in four countries across Asia and Europe. She moved home at the start of the pandemic and juggles a job at Love Bonito while also running her own sustainable womenswear brand, Su by Hand.

Supei Ho has quite the CV. The 41-year-old Singaporean left home at 25 to move to London, and has since worked around the world for a bevy of exciting fashion brands. The experience, though, of working in a sector known for generating massive amounts of waste led her in 2019 to creating her own label, Su by Hand.

OF THE VARIOUS POSITIONS YOU’VE HELD AND THE BOSSES YOU HAVE WORKED FOR, WHICH DO YOU THINK HAS SHAPED YOU THE MOST? I believe that most of us have multiple sides to our personalities and interests. It’s just a matter of whether we venture out to try other paths. I was always quite academic from a young age, so Mindef was just a natural progression, the 'safe choice' after my first degree in English Literature & European Studies at NUS. At the same time, I've also always loved art and drawing, and was always doodling designs for as long as I can remember.

HOW LONG DID IT TAKE TO GO FROM THE INITIAL DESIRE TO LAUNCH YOUR OWN BRAND TO ACTUALLY SELLING THE PRODUCTS? I think both are true – there are brands that start out as sustainable fashion labels, and also brands that jump onto the bandwagon mainly for marketing reasons. One just needs to dig a bit deeper to understand the core of the brand.

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