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Kellogg to split into 3 companies: snacks, cereals, plant-based food

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Breaking up food giant could help it boost growth in faster-growing segments, including plant-based foods.

Kellogg Co., the maker of Frosted Flakes, Rice Krispies and Eggo, will split into three companies focused on cereals, snacks and plant-based foods.

"These businesses all have significant standalone potential, and an enhanced focus will enable them to better direct their resources toward their distinct strategic priorities," Kellogg CEO Steve Cahillane said in a statement."In turn, each business is expected to create more value for all stakeholders, and each is well positioned to build a new era of innovation and growth."

The company's corporate headquarters will move from Battle Creek, Michigan, to Chicago, but it will maintain dual headquarters in both cities for its snack company, which makes up about 80% of current sales. Kellogg's three international headquarters in Europe, Latin America and Asia and the Middle East will remain in their current locations.

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So that’s why they are burning down all those food plants

What if they were to take corn and make it flat and crispy? Could be good. Maybe even frost them with some sugar.

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