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Being Nimble And Strategic Helped This Entrepreneur Overcome Business Obstacles

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A key characteristic of successful entrepreneurs is the ability to pivot, to be flexible when faced with challenges, whether those challenges come from a high customer concentration or from a pandemic.

"I wanted more control of my financial future," said Bowman."I wanted to push myself and use all my strengths." She chose to buy a business rather than start one from scratch.

One of the disadvantages of buying a business is that you may not know the company's weaknesses before you purchase it. Little did Bowman know that 70% of Southprint's business came from just three customers. Bowman got to work rebuilding Synergetic Media's client list. No matter how small, every client was treated like it was the company's #1 customer. Small customers grew in size and new customers were brought in.

Bowman credits her better-than-average performance during the pandemic to learning how to be nimble when her top three customers reduced spending dramatically during her first year in business.

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