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Style Q&A: Vancouver-based lingerie company targets period product waste

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Rosaseven is looking to reduce the impact of single\u002Duse period products on the planet with a lineup of period underwear and swimwear.

is looking to reduce that impact with its lineup of period underwear and swimwear.

“It takes 500-plus years for a disposable pad to decompose and tampon applicators are in the top five items found on our world’s beaches,” brand co-founder Miriam Leckenby says. “We wanted to produce a sustainable, beautiful, reusable alternative to disposable period protection to make women actually look forward to their periods. To be comfortable, confident, feminine and protected.

Rosaseven Lingerie offers an alternative to single-use period products with its underwear and swim products.Q: Is there a ‘hero’ style in the collection? If so, which one and what makes it so popular?Our collection is concise, so every piece was designed with intention. However, we do have two best-selling favourites. Firstly, the cheeky style pantie Colette.

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