Companies that connect with Earth make more money

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There is no doubt that spatial data is making a hugely positive impact on profitability for a lot of South African organisations.

It’s not often that we get to say that helping businesses save millions of rands every day and generate millions more in revenues and new opportunities is all about being connected to the Earth. It is also never more pertinent to be profitable than during tough economic times., in its BeyondCOVID initiative, found that smaller, micro and medium businesses are 26 times more likely than their corporate counterparts to close during times of economic hardship.

The result is the bank couldn’t know its customer very well, it consequently developed conflicting analyses, and that was having significant downstream product and customer expectation impacts. It was also losing market share and paying penalties for lack of compliance. In South Africa, getting that accurate data means collecting it from 226 local municipalities and government organisations such as the Surveyor General. You also have to check it, fix it and link it so that you know the data from one source is linked to the data from another source.

“The USSD application helps field workers document their position on a mobile device and submit their data, which is immediately visually represented on a map,” it said.

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