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Knix leakproof apparel maker sells majority stake to Swedish company

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Canadian apparel brand Knix Wear Inc., maker of leakproof underwear for periods and incontinence, has a new majority shareholder.

The transaction is expected to be finalized in the second half of 2022.

“I am delighted to welcome Knix to Essity,” Magnus Groth, president and CEO of Essity, said in a statement Friday.Griffiths founded Knix in 2013 with a focus on leakproof apparel. It sells mainly direct-to-consumers online, offering virtual fittings and a simplified online return process. It also has six retail stores in Canada and the U.S.

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Are they selling cause the lawsuit is true? this scares me

Damn, that is some ugly apparel.

That lizzo broad is a bad example. Shame on ctv for promoting that filth. Being fat is a death sentence.

Why is the Canadian public subsidizing these stories?

End all covid restrictions and mandates

If you're going to show women in their undies, could you at least pick good looking ones?

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