News Formal

Unity CEO John Riccitiello On The $4.4B ironSource Acquisition

  • 📰 ForbesTech
  • ⏱ Reading Time:
  • 26 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 14%
  • Publisher: 59%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

“More data is better,” Richitello told me today. “And a diversity of data means we're not dependent on any one data source.”

ironSource brings components to game monetization that Unity doesn’t have. Critically, those include a mediation platform which sits between ad buyers and sellers. Unity doesn’t really have a competitive equivalent, and it’s a major factor in winning more advertising business. This is essentially the technology that mobile adtech giant AppLovin bought from Twitter in 2021 for $1 billion .In addition, ironSource brings multiple data sources to Unity, which should help in ad targeting.

Richitello says the acquisition fuels Unity’s growth from a creation engine that also had monetization capabilities for game makers and app publishers which helped them grow to a platform that seamless blends those capabilities.“Very,” he said. “Now that doesn't mean that I'm going to surface return on ad spend tools for a C# coder.”

I asked Richitello whether Apple’s App Tracking Transparency which has cost Facebook perhaps $10 billion in lost revenue, was behind any of this.

このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 318. in JP
 

コメントありがとうございます。コメントは審査後に公開されます。

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

Unity shares down 13% on lowered 2022 guidance, merger agreement with IronSourceUnity shares sank 13% in premarket trade Wednesday after it announced merger agreement with IronSource and lowered 2022 guidance.
ソース: CNBC - 🏆 12. / 72 続きを読む »

Google CEO Pichai Says Company Will Slow Hiring Through 2023 in Memo to EmployeesSundar Pichai, Google’s CEO, told employees that the company will slow the pace of hiring and investments through next year.
ソース: NBCDFW - 🏆 288. / 63 続きを読む »

Rivian CEO tells staff the company is carrying out a 'major' cost-cutting effort | EngadgetLayoffs haven't been confirmed, but the company has an all-hands meeting Friday.. “Like many other giant companies, Rivian views people as leasable property”…because this was probably always the plan He should have not paid the C-Suite and not fired anyone. Now there's no chance of ramping up production if demand increases Ya they’re in big trouble !!!
ソース: engadget - 🏆 276. / 63 続きを読む »