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FIELD TO FORK: Partners launch open-air market for locally-grown food in Carp

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The goal is to convince consumers locally\u002Dgrown food is good for the pocketbook and the planet — and to show farmers there\u0027s demand for it.

On Saturday, Dr. Barry Bruce and his partners opened a new open-air food market in Carp with the goal of stimulating both supply and demand for fresh local food.

Partners in the project include: Cory Baird, who runs Eldon’s Pantry bakehouse and café in Carp as well as a chip wagon nearby; Deep Roots Food Hub, a sustainable food non-profit; ExerFarm, which fosters physical fitness through farm work; and Ottawa Valley Grain products, which custom mills locally-produced grains.

But the “build it and they will come” approach hasn’t worked. The facility can store up to 60,000 pounds of produce, but has stored at most 10,000 pounds, said Bruce, who is a member of the Deep Roots board.“Farmers won’t grow things unless there is a ready market,” Dr. Barry Bruce says. “We think, by doing this, farmers will realize they can grow more next year.”So, one goal of the market is to persuade farmers that, if they produce it, people will buy it.

“The truck draws people and doesn’t require farmers to stand around all day,” Bruce said. In the winter, Baird plans to have local produce for sale in Eldon’s Pantry.

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