Ice cream truck operator says inflation is chilling business, despite summer swelter

On a sweltering Thursday morning, the owner of Rainbow Ice Cream in Coquitlam, B.C., pores over a computer spreadsheet and talks to drivers about their routes.The problem is not just high gas prices, said Falou.“Ice cream went up over 60%. We had to jack the price up by a dollar. We couldn’t do more because of the consumers. We just want them to be able to afford ice cream.”

It’s been a tough year, said Falou, who shuts Rainbow Ice Cream from the end of September to April each year. For example, Madagascar provides about 70% of the world’s vanilla, and when there’s a storm there, or a short flowering season, it affects the global market.Christensen said old-school ice cream truck vendors are also having to deal with new challenges such as delivery apps and rivals in so-called “ghost kitchens” who lack a storefront but sell ice cream online.

To overcome the obstacles of apps, weather, gas prices and inflation, Falou said he’s hoping there will be a comeback in corporate events and other scheduled bookings, which were cut back during the pandemic but are now returning.

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Ice cream truck operator says inflation is chilling business, despite summer swelter - BNN BloombergIt's been a scorching summer across much of Canada, but that is cold comfort for ice cream truck operators like Meedo Falou, who says inflation and high fuel costs are melting away his profits. It’s been a regular summer as far as I’m concerned but lets invent fear to support climate change.
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