Casper, which launched eight years ago as an online-only mattress company, is hiring people with “exceptional sleeping ability” and “a desire to sleep as much as possible” to exercise those natural talents for money. Those tapped to be “Casper Sleepers” will snooze in the company’s stores and “in unexpected settings out in the world,” serving as real-life mannequins and in-house influencers whose catnaps and siestas will be spun into “TikTok-style content.
But Casper’s founders quickly realized they’d underestimated how much people valued the physical experience of mattress shopping. When they first opened for business, a would-be customer came to the company’s office at the time, a one-bedroom apartment in New York City.Article content In 2015, the company opened several pop-up stores, with Chief Creative Officer Luke Sherwin, a co-founder, telling The Washington Post at the time that “one of our biggest challenges is educating consumers that an amazing mattress can be bought online.” While employees offered coffee and waffles to lure people into the pop-up in the Georgetown area of Washington, D.C., Sherwin told The Post that “D.C. has a large community of Casper fans already.
More than seven years later, Casper is trying to make inroads on TikTok, Gen Z’s social media platform of choice. It’s working, at least with Trost. In her video application, she said she had just woken up to a notification about the job posting. Before getting out of bed, she fired up her camera and rubbed some sleep out of her eyes – all evidence that “it already looks like I’m doing a good job,” she said.
Sounds like a Liberal job !!!
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