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Franchising platform sees signs of ‘revenge business’ among OFWs - BusinessWorld Online

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SparkUp | There are signs of “revenge business” on Easy Franchise, an online franchising platform. “We’re seeing a resurgence of people getting franchises,” said cofounder Rene “RJ” A. Ledesma, Jr. READ

are investing and putting up franchises in their home provinces because many of them have contracts they know will expire in the future,” he told BusinessWorld in an Aug. 23 email. OFWs are reinvesting now so that their businesses will be operational by the time they get back home, he added.Easy Franchise is hosting a franchise sale on Aug. 28.

Prior to the pandemic, the franchising industry contributed 7.8% to the country’s gross domestic product, according to the Philippine Franchise Association. —

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