How do you spot a fake sneaker? It's big business

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Edwin Low is the founder of the Secret Sneaker Store, Australia's biggest sneaker marketplace for guaranteed genuine, limited-edition sneakers and apparel. 9News

It's led him to becoming the founder of the Secret Sneaker Store,Together with his team of 35, they sniff the real from fake, an industry worth billions.READ MORE:The Melbourne founder said his own personal experience of being scammed led him to starting up the business back in 2017.

"The store operates on a consignment business model where we sell sneakers on behalf of the people who are lucky enough to get their hands on these coveted 'kicks'. "They can bring the shoe to one of our four locations, we agree on a price, and we put it on the shelf. When it sells, we take a commission, and the owner is paid out the rest."Secret Sneaker Store Founder Edwin Low said his own personal experience of being scammed led him to starting up the business.

 

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How do you spot a fake sneaker? It's big businessEdwin Low is the founder of the Secret Sneaker Store, Australia's biggest sneaker marketplace for guaranteed genuine, limited-edition sneakers and apparel. 9News
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